The Creative Clinic: To brand and design a website for a campaigner who seeks to strengthen legislation, guidance and training around police responding to a mental health crisis.
This brand needed to be suitable to present in front of the Met Police and Parliament, but also punchy and bold enough to gain recognition from the young adult target audience.
The Lead Creative and I designed three brand routes each. The client chose one of my routes which used a colour palette inspired by police uniform. I then developed and created a full brand toolkit and guidelines, social posts, as well as flatlays for the website.
The feedback from the client was overwhelmingly positive and this is a project that I really got to take ownership over and took real pride in the outcome.
