The brief:

The Creative Clinic: To come up with concepts and execute a fundraising campaign in order to raise over £1 million.

The challenge:

Creating enough traction and opportunities for Noah’s Ark to raise this significant amount of money for their children’s hospice whilst retaining their brand style.

The solution:

We decided to run a multi-media advertising campaign called ‘From That Moment’. This included a 72 hour donation drive where your donation would be doubled by anonymous backers.

We created fundraising packs for schools and corporate work places; as well as running a social media campaign, creating billboards and bus advertising, and designing a website.

The campaign ended up raising over £1 million and the Noah’s Ark team were really happy with all of our hard work.